SocialExtract is the industry’s’ first cloud-based big data-mining social engagement workflow optimization platform that allows brands to manage and optimize social conversations and social marketing at scale.
Analysts like tmcnet.com and Forrester talk about four phases of social CRM and claim that today’s solutions do not adequately address Stages 3 and 4. In Stages 3 and 4, organizations must be able to identify the most actionable, worthwhile social engagement opportunities across the vast, dynamic social media universe, and manage a closed-loop workflow that minimizes human engagement expenses while maximizing successful results.
Ironically, these are the same issues that created the need for today’s call center and interactive voice response technologies where 75% of expenses are agent labor related and rapid, quality call response is the key differentiator in quality outcomes. Today, business organizations are struggling with the same issues as it relates to handling social engagement at scale.
SocialExtract solves this problem.